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Case Study: ADK Consulting & Executive Search

How ADK Consulting & Executive Search Shows Candidates' Personalities to Clients With Spark Hire Video Interviews

About ADK Consulting & Executive Search

Since 2003, ADK has been helping organizations and career professionals propel their success. ADK provides a plethora of solutions, including retained executive search, interim management, organizational consulting, and leadership development. ADK's enhancement of their clients' organizations goes beyond their CEO and C-Level placements and consulting. Their leaders have provided a positive impact on their communities and regions. Many are recognized as industry top leaders who have affected legislation on the national level.

Goals for Video Interviewing

The ADK team wanted to give candidates an opportunity to present themselves and market their abilities directly to clients. Using video interviews would also allow candidates to differentiate themselves from other candidates through direct comparison of the standardized video interviews.

Q&A with Director of Administration, Vicki Floyd:

Q:

What inspired you to look into video interviewing? Were there specific challenges in your day to day were you looking to solve with video interviewing?

A:

We really loved the idea of allowing candidates to complete a short video interview on their own schedule where their personality can really come through. It was getting increasingly difficult to schedule short interviews that required both our participation and the candidates'. We also wanted a better way to showcase our candidates and their personalities to our clients.

Q:

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

A:

This was our first time using one-way video interviews. However, we had used another video interviewing provider previously, but only in a live format. Just never the open-ended type of video interview.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

We wanted to give candidates a way to present themselves in a positive light for our clients and we also wanted to give our clients an indication of the candidates' personalities. The fact that the candidates could do this on their own schedule was a huge plus for us, and our candidates!

Q:

What made you choose Spark Hire as your video interviewing solution?

A:

Spark Hire does everything we need for our video interviews! The customer service and tech support are top-notch. Their knowledge has been crucial as we integrated Spark Hire with other platforms.

Q:

What was getting started with Spark Hire like?

A:

It was a very smooth process. We needed a little hand-holding, and we got the support we needed. We were up and running in no time, and our clients came to really respond positively to the video interviews provided by candidates.

Q:

How has Spark Hire improved your hiring metrics and process?

A:

It has streamlined our process to a great degree and automated several grueling tasks. We predominantly use one-way video interviews early on in our screening process. We only conduct live interviews for our top finalists for positions.

Q:

What was your team’s recruiting process prior to using Spark Hire?

A:

It was labor intensive! As a recruiting firm, we want to present the best candidate pool to our clients. That required us to have some sort of phone or video interview with candidates we recommended move forward in the search process. We would have to reach out to candidates with several time slots, then follow up, take care of rescheduling when something came up on their side or ours, conduct the interview, then make a follow up report. Going through this whole process made scheduling difficult not only for our candidates but for our team as well. And a written summary of a phone interview is not nearly as meaningful to our clients as seeing the candidate on a short video where their personality can really come through.

Q:

How do you get your team members to buy into video interviewing?

A:

It wasn't difficult. Once we explained that candidates would be able to complete the one-way interviews on their own schedule and we could simply provide a link to our client, our team members were sold.

Q:

What was your aha moment — the moment you knew you loved Spark Hire?

A:

From the very beginning when we had our demo. We knew that this was going to streamline our process and be a big hit with our clients and candidates.

Q:

Why should other staffing firms and recruitment agencies look into video interviewing?

A:

If you want to streamline your process and get rid of the time consuming process of scheduling interviews in a busy world, Spark Hire does it. And nothing resonates with our clients like actually seeing and hearing a candidate in their own words, rather than a dry summary from a phone interview.

Additionally, we use Spark Hire tool as a resource for peers in our industry who are preparing to give oral interviews in a difficult credentialing process. Participants review their own video interview, share it with their mentor, and discuss ways of improving before appearing in front of a panel.

Q:

What are three words that describe your experience working with Spark Hire?

A:

Advantageous, Beneficial, Simple

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