Case Study: Education Personnel Ltd

How Education Personnel Showcases Their Top Candidates and Make Them More Tangible To Clients

About Education Personnel

Education Personnel Ltd is a New Zealand Ministry of Education preferred recruitment company delivering services for schools, early childhood centres and other institutions both in New Zealand and internationally. Their mission is to provide excellence in education by providing top quality recruitment and human resource services, including day-to-day relief, long term and permanent recruitment as well as specialist personnel services. Education Personnel has a long history of working with teachers and clients from all over the world, including the UK, Australia, Malaysia, Pakistan, Vietnam, Indonesia, Singapore and China.

Goals for Video Interviewing

Education Personnel Ltd wanted to offer their clients a pool of overseas candidates with online profiles, providing a more tangible and personal look at candidates than a resume. They also wanted to pre-screen their candidates to learn more about them and to make their recruiting process more efficient, focusing their efforts on the best possible candidates.

Q&A with Candidate Care Team Leader, Lynda Western

Q:

What inspired you to look into video interviewing?

A:

Spark Hire has offered us a way to 'add value' to a candidate's application when schools couldn't meet them face-to-face. These videos enabled schools to get a feel of each candidate, rather than merely text on a page of a written application. We wanted something that enabled us to get those offshore teachers 'in front' of New Zealand school principals to showcase their personality and teaching experience.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

We wanted to be able to tailor it to use in different contexts. We had to be able to download the video interviews so we could use them in various ways. Also, the ability for our offshore candidates to complete this video in their time zone was key. We needed candidates to have the ability to 'redo' the video if they're not happy with it before submitting.

Q:

Describe your selection process and what you found most attractive about Spark Hire when signing up.

A:

We looked at 3 different providers. For us, responsiveness was a key indicator, as well as being versatile, and price competitive. Between them, Spark Hire was more responsive, customizable, and was better priced.

Q:

What was your team’s recruiting process prior to using Spark Hire?

A:

We used Skype, where we did not have the functionality of downloading interviews and passing them onto schools.

Q:

How does video interviewing fit into your recruiting process?

A:

We routinely ask the majority of our candidates to answer 5 questions about themselves and their teaching. As well as being able to forward the completed videos to schools for roles, we are able to use the videos as a screening tool to assist with shortlisting and as a differentiation tool. We send out regular marketing bulletins to our clients with profiles of our top candidates, and we include the Spark Hire videos in these profiles.

Q:

How do you get your team members to buy in to video interviewing?

A:

For our team, the benefits were obvious, and created immediate buy-in from the whole team.

Q:

What is the biggest impact that video interviewing has on your recruiting process?

A:

Our client schools can see and hear the candidate first hand and the videos allow them to visualise a specific candidate working in their team and/or school.

Q:

What was your aha moment -- the moment you knew you loved Spark Hire?

A:

The first feedback we received from a client school telling us how much they loved it!

Q:

Why should other staffing and recruiting firms look into video interviewing?

A:

Because it's powerful, effective, and showcases candidates so much more than the traditional methods and clients love it!

Q:

What is your favorite aspect of video interviewing?

A:

Watching the completed videos, being able to use them in multiple ways, and hearing the positive feedback from clients.

Q:

What are some things you love about Spark Hire?

A:

Ease of use, the way it brings our candidates to life, and its flexibility.

Q:

What are three words that describe your experience working with Spark Hire?

A:

Powerful, authentic, and easy!

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