Case Study: Fidelity & Guaranty Life

How Fidelity & Guaranty Life Saves 25 Minutes Per Candidate With Spark Hire Video Interviews

About Fidelity & Guaranty Life

For nearly 60 years, Fidelity & Guaranty Life has helped middle-income Americans prepare for retirement. They offer fixed annuity and life insurance products across the U.S. They partner with an established network of independent marketing organizations to distribute these products through independent agents. With 700,000 policyholders counting on the features their annuity and life insurance products offer, they constantly push innovation. They design their products and services to meet their clients changing needs, helping them understand options and feel confident as they protect their family and future retirement.

Goals for Video Interviewing

Fidelity & Guaranty Life intended to avoid bad in-person interviews, improve their screening efficiency and long-distance recruiting.

Q&A with HR Generalist, Kris Benge:

Q:

What inspired you to look into video interviewing?

A:

Phone interviews are very time consuming for our managers and only one interviewer has the opportunity to experience it for themselves. Many of our candidates are in different locations and we had to pay for their travel expenses before seeing if they were truly a good fit. A thorough screening and interviewing process would save our organization time and money.

Q:

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

A:

First time.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

We wanted a platform that was easy to use, reliable, had the ability to share video interviews across the interview team, and customizable.

Q:

Describe your selection process and what you found most attractive about Spark Hire when signing up.

A:

We often did phone interviews with multiple candidates and it was exciting to see if we could reduce the amount of time HR and hiring managers were spending on the phone while getting a better look at all of our candidates.

Q:

What was getting started with Spark Hire like?

A:

It was pretty easy to get set up and to begin using.

Q:

What are some of the results you’ve seen with Spark Hire?

A:

We estimate it takes approximately 5 minutes to review a video interview compared to 30 minutes per phone screen. As a result, we have saved countless hours and thousands of dollars by using video interviewing. Plus the quality of insights about each candidate we are able to get from video interviews is priceless.

Q:

What was your team’s hiring process prior to using Spark Hire?

A:

We begin by reviewing resumes, then screen candidates on the phone, and finally bring in candidates for face-to-face interviews.

Q:

How does video interviewing fit into your hiring process?

A:

Video interviews have completely replaced our phone screens.

Q:

How do you get your team members to buy in to video interviewing?

A:

It has been pretty easy. When presenting Spark Hire to team members, we stress how convenient it is. When we show them a completed interview, the benefits are pretty self-explanatory.

Q:

What is the biggest impact that video interviewing has on your hiring process?

A:

The time we’ve saved by getting rid of phone screens. Video interviewing has allowed us to cast a wider net over our candidate pool. In the same amount of time, we can ask 10 people to complete a video, where we would have only had time interview 3 or 4 by phone.

Q:

What was your aha moment – the moment you knew you loved Spark Hire?

A:

The first time we made a great hire from their video interview.

Q:

Why should other Insurance companies look into video interviewing?

A:

Video interviewing is very useful! We have been able to bring in the best candidates for face to face interviews, leading to better hires, in a lot less time.

Q:

What is your favorite aspect of video interviewing?

A:

I like that I can view the videos on my phone at any time with the mobile app. I also like the email notifications because it allows me to check Spark Hire only when there are new interviews to review.

Q:

What are some things you love about Spark Hire?

A:

How convenient it is and the amount of time we save. Also, video interviewing is usually a new experience for a lot of candidates, so it promotes our hiring brand as cutting edge.

Q:

What are three words that describe your experience working with Spark Hire?

A:

Innovative, Convenient, and Easy to Use!

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