Case Study: Genea
How Genea Improves Candidate Shortlisting With Spark Hire Video Interviews
For more than 30 years, Genea has been researching, developing, and introducing breakthrough techniques and technologies in assisted reproductive treatment.
- www.genea.com.au
- Hospital and Health Care
- 201-500 Employees
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About Genea
Genea is a fertility pioneer. For more than 30 years, they've been researching, developing, and introducing breakthrough techniques and technologies in assisted reproductive treatment. The Genea Group is responsible for advances in fertility treatment which virtually doubled IVF success rates in the mid-nineties and continues to improve outcomes today. Genea is a strongly interconnected group of five companies – Genea Fertility, Genea Horizon, Genea Hollywood, Genea Biomedx and Genea Consult. Genea has fertility clinics across NSW, in Melbourne, Victoria, the ACT and Bangkok,Thailand.
Goals for Video Interviewing
The process of interviewing every candidate by phone took entirely too much time for the managers. To give managers more time back in their day, the talent team looked for a way to assist managers in improving their shortlists.
Q&A with Talent Acquisition Specialist, Helen Clews:
What inspired you to look into video interviewing? Were there specific challenges in your day to day were you looking to solve with video interviewing?
Our hiring managers had a challenge of receiving a large number of applicants for their roles. The applications were a bit overwhelming. So we wanted a solution to make shortlisting easier and thus reduce the time pressures on our managers.
Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?
This was the first time we used video interviewing.
What criteria did you have in mind for a video interviewing solution?
We wanted a platform that would be simple to use for both applicants and managers. The candidate experience needed to be top-tier and the whole interface needed to be professional.
What made you choose Spark Hire as your video interviewing solution?
We found Spark Hire easy to use and affordable. We didn't have a huge budget to commit but found a plan that fit our needs.
What was getting started with Spark Hire like?
It was so easy to get started!! The Spark Hire team was with me every step of the way, ensuring we had success on the platform from the beginning.
How has Spark Hire improved your hiring metrics and process?
The roles we use video interviews for allows us to get candidates to interview quicker. We've also found we spend less time on unqualified candidates.
What was your team’s hiring process prior to using Spark Hire?
Our managers would complete a phone screen with every shortlisted applicant. The process was tedious and time consuming, leading to huge delays between steps in our process.
How do you get your team members to buy into video interviewing?
I made it easy for them! Between my efforts and best practices from the Spark Hire team, I set the platform up quickly and allowed my managers and colleagues to just plug and play.
What was your aha moment — the moment you knew you loved Spark Hire?
When our managers keep asking to use Spark Hire for their open positions! Some teams who were initially reluctant to use video interviews now rave about it.
Why should other hiring teams look into video interviewing?
Video interviews are just more effective for everyone. They give so much more insight than a phone screen. You'll save time and money. You'll make your managers happy by consuming less of their time with the hiring process while making great hires.
What are three words that describe your experience working with Spark Hire?
Simple, professional, and cost effective.
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