Case Study: Reed Exhibitions

How Reed Exhibitions Finds Candidates of Best Fit With Spark Hire Video Interviews

About Reed Exhibitions

Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in 30 countries, attracting more than 7m participants. They help match customers with the right solution. Their events enable customers to learn about a market, source products, and complete transactions, generating billions of dollars of revenues for the economic development of local markets and national economies around the world.

Goals for Video Interviewing

The Reed Exhibitions team was frustrated with their preliminary interviews. They took too much time, and did not do enough to identify critical components of cultural fit.

Q&A with Human Resources Director, Meghan Hurley:

Q:

What inspired you to look into video interviewing?

A:

We looked to video interviewing because we felt like it would help us get through candidates faster and more efficiently for the jobs in a particular group that really require a cultural fit within the company.

Q:

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

A:

No, this is the first video tool that we have used.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

We wanted to be able to make it fun for the candidate, and easy to operate on the employer side as well!

Q:

Describe your selection process and what you found most attractive about Spark Hire when signing up.

A:

We actually didn’t consider any other video interviewing services when selecting Spark Hire. An acquaintance had used it for an interview that they had, and so we looked into it from there.

Q:

What was getting started with Spark Hire like?

A:

It was very easy to set up and navigate through the system. We were using it with candidates very quickly after setup.

Q:

What are some of the results you’ve seen with Spark Hire?

A:

We have saved time by seeing video interviews before bringing people in. If we had strictly gone off resumes to determine who to bring in for an interview, we would have spent a lot more time on the process. The time saved by watching these initial interviews is what has been most impactful.

Q:

What was your team’s hiring process prior to using Spark Hire?

A:

After a resume screen, we would have a phone interview. Those we moved forward with would have an in-person round and then we would hire the best candidates.

Q:

How does video interviewing fit into your hiring process?

A:

It is the first step after resume screening. If we like the resume, we deploy the video as the next step in the process. After that they come in for the in-person round.

Q:

How do you get your team members to buy in to video interviewing?

A:

It wasn’t hard – they immediately bought in! They like to see the videos and it’s easy to circulate them around to different decision-makers. The question sets can be edited for different jobs, and it’s nice to get a feel for a candidate before bringing them in for a more extensive interview.

Q:

What is the biggest impact that video interviewing has on your hiring process?

A:

Besides the time that we save by having people participate in a video interview, we have also gotten a lot of feedback from candidates saying that they have enjoyed it!

Q:

What was your aha moment – the moment you knew you loved Spark Hire?

A:

We loved it after our first round of interviews – it was clear from there how beneficial the system would be to us.

Q:

Why should other companies look into video interviewing?

A:

If you have a large volume of candidates coming in and if cultural fit is extremely important, video interviewing really cuts down on the time that it takes to find the right person!

Q:

What is your favorite aspect of video interviewing?

A:

The ease of sending them out interviews and getting them back – it’s a very quick process!

Q:

What are some things you love about Spark Hire?

A:

The ease of use, the customer service, and the price!

Q:

What are three words that describe your experience working with Spark Hire?

A:

Efficient, proactive, customer friendly

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