Case Study: Rush Innovation
How Rush Innovation Interviews 2,000+ Candidates In Significantly Less Time With Spark Hire Video Interviews
Rush Innovation is a leading sales and marketing firm committed to building the best direct marketing campaigns in the world.
- Marketing and Advertising
- 11-50 Employees
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See Spark Hire in action with one of our product experts.
About Rush Innovation
Rush Innovation is one of Greensboro’s leading sales and marketing firms. They work with global industry leaders to provide the most efficient direct sales and marketing strategy, convert that strategy to actions, and deliver the sustainable success they desire.
Rush Innovation is committed to building the best direct marketing campaigns in the world. They want to deliver an approach that offers sustainable growth, greater collaboration, and the development of talent in every form.
Goals for Video Interviewing
Rush Innovation wanted to avoid bad in-person interviews, improve the efficiency of their screening process, and overall make their recruiting process more efficient.
Q&A with Human Resource Manager, Danielle Markowiak:
What inspired you to look into video interviewing?
We started looking into video interviewing because we wanted an alternative to our first interview process. We knew doing something like this would free up time for our CEO to spend with our employees during morning meetings instead of conducting interviews all morning.
Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?
Spark Hire is the first time we tried video interviews or anything like it.
What criteria did you have in mind for a video interviewing solution?
We wanted something that was simple and user-friendly for our candidates.
Describe your selection process and what you found most attractive about Spark Hire when signing up.
Spark Hire was the most cost-effective of all the options we looked into. Also, we wanted to be able to add our videos to the interview instead of candidates just answering the questions.
What are some of the results you’ve seen with Spark Hire?
Since beginning to use Spark Hire, we have done video interviews with more than 2,000 candidates and our conversion rate is higher than when we did preliminary in-person interviews. Overall it has saved us so much time every single day, as our CEO can watch the completed interviews whenever he has time.
What was your team’s hiring process prior to using Spark Hire?
We would call a candidate and invite them to come in for the first interview in person. Often, we would have to bring candidates in for a second in-person interview.
How does video interviewing fit into your hiring process?
Instead of candidates coming in for the first in-person interview, they complete a video interview first, then we invite the most qualified candidates to come in for a second interview.
How do you get your team members to buy into video interviewing?
We made videos for the questions, which got them excited to see candidates’ answers to their questions. Also, Spark Hire freed up time for them to spend working with our CEO one-on-one.
What is the biggest impact that video interviewing has on your hiring process?
TIME! We just have so much more time to spend with our current employees!
What was your aha moment — the moment you knew you loved Spark Hire?
When we knew how much time we were saving. Also, when we started getting good feedback from candidates completing video interviews.
Why should other Marketing & Advertising companies look into video interviewing?
To begin, just for the time and convenience. It freed up so much time for our CEO and it was very convenient for us to watch the video interviews whenever we had time versus setting aside time for in-person interviews. Spark Hire has also allowed us to interview so many more people!!!
What is your favorite aspect of video interviewing?
Seeing people be themselves!
What are some things you love about Spark Hire?
The support team is amazing! They are very quick to respond as well as help out with any issues we come across. I love that we can have our own videos up so the candidates can see us too. Spark Hire allows me to personalize and automate the process simultaneously!
What are three words that describe your experience working with Spark Hire?
Convenient, helpful, and fun!