Case Study: Threshold 360

How Threshold 360 Better Assesses Candidates' Personalities With Spark Hire Video Interviews

About Threshold 360

Threshold 360 provides forward-thinking travel brands with the world’s largest library of 360 degree interactive videos. Their team helps destination marketing organizations, hotels, and directories increase website engagement, double the likelihood an online visitor physically visits a location, and increase sales conversions.

Goals for Video Interviewing

At first, Threshold 360 wanted a way to differentiate independent contractors interested in their projects. Then the team decided to bring the contractor position in-house and the most important characteristic of applicants became their tenacity. It was difficult to glean this trait from a resume screen, so they turned to video interviews.

Q&A with Director of Field Operations, Will Barrett:

Q:

What inspired you to look into video interviewing?

A:

Dating back a year and a half ago, we were building a new process from square one. Previously Threshold 360 worked with independent contractors but wanted to shift to hiring full-time employees rebranded as Creators. New Creators were needed quickly and across the country. Because our Creators are 360 field photographers, they must have the right personality to work independently, but also must possess the right skills like quick thinking and grit. Travelling Creators can be on the road for 12 months on their own, so it is important that we are sure their personality is a 100% fit.

Q:

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

A:

Totally new to Threshold 360 and me. I know we looked into a few different options, but Spark Hire seemed to fit our system well as a super simple solution for what we needed. The other options were astronomically higher in price.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

I didn't know about anything about Spark Hire before signing on. In fact, I was not even familiar with the concept of one-way video interviewing. Another company we knew referred us to Spark Hire.

Q:

Describe your selection process and what you found most attractive about Spark Hire when signing up.

A:

We wanted a simple solution at a fair price. We wanted an interviewing method that would show a more complete picture of our candidates. We wanted to let them show their personality and grit which are the keys to our company culture. Our current agreement with Spark Hire has proven to be a tremendous value.

Q:

What was getting started with Spark Hire like?

A:

Simple, easy setup. Since then, I have only really adjusted the questions a few times and used tags to organize interviews. Spark Hire was very close to turnkey upon sign up.

Q:

What was your team’s hiring process prior to using Spark Hire?

A:

We are a startup so, like most startups, our process was very informal. We used to work with independent contractors, but needed a way to connect with and hire full-time employees, Creators.

Q:

How does video interviewing fit into your hiring process?

A:

Candidates reach our careers page through a listing, they click to enter the video process from our page, then submit a video interview to our team. Because our positions do not require extensive experience, we actually review completed interviews as part of our first step.

Q:

How do you get your team members to buy in to video interviewing?

A:

Our team trusts each other, if something is working for another team member like Spark Hire did for me, we are all on board.

Q:

What is the biggest impact that video interviewing has on your hiring process?

A:

Helping assess candidates' personalities and fit within a couple of minutes, sometimes faster.

Q:

What was your aha moment – the moment you knew you loved Spark Hire?

A:

The fact that people would actually follow through and complete a video interview. The concept was so foreign to me at the time that it surprised me.

For example, a lot of our candidates used to come through Craigslist. Within 48 hours of posting and providing an avenue to our careers page and ultimately the video interview, a couple hundred people would complete the video interview.

Q:

What are three words that describe your experience working with Spark Hire?

A:

Simple. Easy. Pain-free. I also love the fact that all necessary support inquiries requiring my attention are sent directly to me. In a few clicks, I can extend a candidates interview without calling or emailing support.

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