Case Study: UpFront Marketing

How UpFront Marketing Accelerates Their Recruiting Process With Spark Hire Video Interviews

About UpFront Marketing

UpFront Marketing has a long history of managing retail marketing events. By working with sales professionals, brand ambassadors and merchandising professionals, they have positioned themselves at the top of the retail chain preferred vendors lists. This allows them the opportunity to partner with retailers and service their many vendors with in-store services.

Goals for Video Interviewing

The UpFront Marketing team spends a lot of time working with remote candidates. Resume and phone screens left the team with an incomplete picture of their candidates. They looked to video interviewing as a solution to fill out the picture, without adding costs to their hiring process.

Q&A with Founder, Tina Frank:

Q:

What inspired you to look into video interviewing?

A:

We hire a lot of people remotely and we really wanted to get a good feel for how they presented themselves and their personality.

Q:

Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?

A:

This was something we started when we found Spark Hire.

Q:

What criteria did you have in mind for a video interviewing solution?

A:

We wanted to have something automatic, available to our whole team, and give our candidates the flexibility to do their interview when it was best for them.

Q:

Describe your selection process and what you found most attractive about Spark Hire when signing up.

A:

We found Spark Hire online while looking for a video interview solution. After a few moments, we realized Spark Hire’s ability to customize the interview experience could make our hiring platform stand out from our competitors. We watched the recorded demo and scheduled a time to connect.

Q:

What was getting started with Spark Hire like?

A:

The Spark Hire team was easy to work with when signing up and is still available to us whenever we need. They are great about getting right back to us with answers to our questions.

Q:

What are some of the results you’ve seen with Spark Hire?

A:

Spark Hire has saved us a tremendous amount of time going over resumes and doing phone interviews. Their system allows us to screen and categorize candidates quickly and allows us to evaluate more candidates per hour. Our candidates always say how easy the platform is to use during their interview.

Q:

What was your team’s hiring process like prior to using Spark Hire?

A:

Before Spark Hire, we used to receive resumes, screen them all and then try to call to make an appointment for a phone interview. Once the phone interview was complete, we would have to enter all of the information and then try to sell the candidate to the client. Now we can share our video link with the client directly and they can choose their own candidates.

Q:

How does video interviewing fit into your hiring process?

A:

We have a link to apply for work right on our website for anyone who is looking to partner with us. The link allows them to complete their video interview almost instantly. We also have customized links that we use for targeted hiring for our office or our clients.

Q:

How do you get your team members to buy into video interviewing?

A:

This was a challenge for us at first because no one was doing it. Now we introduce ourselves first to the candidate, and they are open to recording their responses for us.

Q:

What is the biggest impact that video interviewing has on your hiring process?

A:

I can't imagine our hiring process without video. Being able to see our candidates first has allowed us to hire the right people for our culture quickly.

Q:

What was your aha moment – the moment you knew you loved Spark Hire?

A:

When I received my first video interview from an existing employee. I had not met this person face-to-face, but I had an idea of what she looked like and how she interacted with people. I was really surprised when her updated interview came in with video. I knew then, that we could place candidates not only based on our needs but also based on the candidates' needs and wants. Seeing them looking back at you gives you a better perception of who they are and how they like to work and interact.

Q:

Why should other event services companies look into video interviewing?

A:

They shouldn't! :) We want to be the only ones with this service because it gives us such a competitive advantage and faster process.

Q:

What is your favorite aspect of video interviewing?

A:

Seeing how the candidates have prepared for their interview. With no guide in place, their real personalities shine through.

Q:

What are some things you love about Spark Hire?

A:

The support staff and the ease of operation of the platform.

Q:

What are three words that describe your experience working with Spark Hire?

A:

Spark Hire is efficient, customizable, and fun!

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