Case Study: The Vector Group International
How The Vector Group International Improved the Quality of Candidates Submitted to Hiring Managers with Spark Hire
The Vector Group International’s mission is to share the Vector Method with organizations and individuals seeking to improve their performance.
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About The Vector Group International
The Vector Group International shares the Vector Method with individuals and organizations seeking to improve their performance, achieve their goals and become standard bearers of excellence. They are value multipliers, partners, linguists, truth seekers, masters of mission success and elite operators, developers, cultivators and catalysts and mediators.
Goals for Video Interviewing
The Vector Group International was looking for a solution to eliminate their phone screens and the high travel costs of flying in candidates. They also wanted to find a way to get hiring managers’ feedback on candidates as part of the pre-screening process.
Q&A with David Butler, CEO at The Vector Group International:
What inspired you to look into video interviewing?
We needed a way to raise the quality of the candidates that we were flying in to interview. There are a lot of intangibles that make a good candidate fit and video interviewing provides the opportunity to look for those intangibles with a candidate. These intangibles are especially important in positions that have a high customer facing aspect.
Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?
This was the first time we implemented video interviewing.
What criteria did you have in mind for a video interviewing solution?
The platform had to be easy to use for candidates. We also wanted the ability to customize the candidate experience and share videos with hiring decision makers.
Describe your selection process and what you found most attractive about Spark Hire when signing up.
Another company referred Spark Hire to us. Spark Hire was specifically appealing because of their price point, the user friendliness of the platform, and excellent support from the staff.
What are some of the results you’ve seen with Spark Hire?
The percentage of candidates that were ultimately hired by our client improved by 60%. The video interviews provide our candidates an opportunity to sell themselves and for us to see if the candidate fits the position profile. This meant that a higher quality of candidate was ultimately invited to a face to face interview. In the past, candidates were brought in for face to face interviews based purely on paper screen alone.
What was your team’s recruiting process prior to using Spark Hire?
Review paper resume and then invite candidates to interview based exclusively on their resume.
How does video interviewing fit into your recruiting process?
Through both video questions and candidate video answers, both the company and the candidate can sell themselves. Spark Hire allows candidates to directly address questions and competencies and the hiring manager can easily determine if the candidate should proceed to the next step which would be a face to face interview.
How do you get your team members to buy in to video interviewing?
It was very easy to get their buy in because video interviewing saves them time. Video interviewing allows them to identify quality candidates prior to bringing them in for a face to face.
What is the biggest impact that video interviewing has on your recruiting process?
Spark Hire has significantly improved the quality of candidates brought in for face to face interviews.
What was your aha moment — the moment you knew you loved Spark Hire?
When we saw candidates not prepare for the interview or not present themselves in a professional manner, we realized how much time we were saving. If we did not use video interviewing, we would have invited that person to an in-person interview based on their resume. The video interview provided us an opportunity to see which candidates were serious about the position.
Why should other staffing and recruiting firms look into video interviewing?
Spark Hire is a very cost effective way to recruit talent. We have received feedback from candidates saying they appreciate the opportunity to participate in the video interview as a way to sell themselves.
What is your favorite aspect of video interviewing?
The ability to customize questions allows us to ask pointed questions to uncover if candidates will be good fits for our clients.
What are some things you love about Spark Hire?
The support we receive from both our Customer Success Hero and the technical support staff is consistently excellent and timely.
What are a few words that describe your experience working with Spark Hire?
Successful, huge ROI, and professional.