Case Study: WorkBuzz
How WorkBuzz Engages Better Candidates With Spark Hire Video Interviews
WorkBuzz helps you build a great company culture by gaining regular, bite-sized feedback from your people.
- 11-50 Employees
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See Spark Hire in action with one of our product experts.
Their mission is to help build the world’s best workplaces. WorkBuzz helps forward-thinking organisations to build great company cultures by gaining regular, bite-sized feedback from their people. The team analyses clients' employee feedback in real-time and guides managers to make smarter people decisions and retain their best talent.
Goals for Video Interviewing
Updating their hiring approach meant wanting to go "beyond the CV". CV screening and HR automation tools were out of the question, as the team felt they were too biased and not inclusive. So the team at WorkBuzz decided to try a more "face to face" version of screening through video interviews.
Q&A with Head of Customer Success and Operations, Melisaan Foster:
What inspired you to look into video interviewing? Were there specific challenges in your day to day were you looking to solve with video interviewing?
We wanted to use a more modern hiring approach. The intent was to enable us to actually 'see' people rather than judge them on their CV alone.
Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?
Spark Hire is our first time using video interviewing.
What criteria did you have in mind for a video interviewing solution?
We wanted a platform that was simple to use for us and the candidate, at a fair cost, and proven to be effective.
What made you choose Spark Hire as your video interviewing solution?
Spark Hire met our criteria. The platform was well-reviewed, seemed like a good fit, and offered the ability to run one-way interviews at a fair price.
What was getting started with Spark Hire like?
It was very easy! As promised when we picked Spark Hire, the platform was easy for us to use and we got started quickly.
How has Spark Hire improved your hiring metrics and process?
We like to invite a high number of applicants to our one-way video interviews. The drop-out rate from that helps us instantly filter our applicants down to those top talent candidates who are truly hungry to secure our role. From there, the experience for the candidates is amazing - they love being able to see the hiring manager in a more human way and feel much more able to open up and share themselves over video with the ability to retake and practice. For the hiring team, we love being able to flick through the videos, rate them and leave comments to help our decision making. We use the ability to share videos to share shortlists and get second opinions!
What was your team’s hiring process prior to using Spark Hire?
We used to start by reviewing CVs. Then the recruiter would conduct a 20-minute phone screening, followed by skill assessments and interviews.
How do you get your team members to buy into video interviewing?
It was easy! Once they saw the platform, the team was excited to see candidate responses. They even are happy to help record video questions. The benefits of video interviewing have been clear to the team since the beginning.
What was your aha moment — the moment you knew you loved Spark Hire?
When we got amazing feedback from candidates who exited our process. Despite not securing a role, they LOVE the experience of one-way video interviewing and Spark Hire makes it so simple.
Why should other hiring teams look into video interviewing?
Video interviewing is so easy to use. It gives teams the ability to give more candidates a chance rather than relying on awful HR automation and CV screening programmes. Not to mention we already know those tools are biased and not inclusive at all.
What are three words that describe your experience working with Spark Hire?
Simple, straightforward, and fun