How to Assess Genuine Candidate Interest in Your Company

Candidate on video interview HR hiring manager assessing candidate interesting reviewing resume

When hiring, it’s crucial to find candidates with the necessary skills and genuine interest in the role and your organization. Skills matter, but alignment with company values and culture ensures long-term success.

A Hiring Trends Study by Indeed found that 75% of employees begin job hunting within six months of starting a new job. To curb turnover due to mismatched hires, it’s vital to evaluate candidates’ true interest in your company.

Here are six expert tips to help you assess whether a candidate is genuinely invested:

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1. Listen to how they speak

A candidate’s enthusiasm often shines through in their tone and the flow of conversation during initial screenings. Look for candidates who provide thoughtful, honest, engaging responses rather than short, closed answers.

When you assess candidate interest, pay attention to whether they have researched your company, mentioning specific products or departments. This shows they’ve done their homework. Even if they say the right things, their tone can reveal much about their true interest.

2. Consider the questions they ask

Candidates who are genuinely intrigued by your company will ask insightful questions. They want to understand their potential for success and growth within your environment. Initially, these questions may be generic, but their inquiries will become more specific as the process progresses. This approach works for hiring at all levels and is an excellent tool for gaining deeper insights into intentions and when assessing candidate interest levels.

3. Gauge their industry knowledge

A great way to measure a candidate’s interest is by asking what industry publications they follow. This indicates their commitment to staying informed and their passion for the field. Additionally, inquire about what they know and appreciate about your company.

While you don’t expect them to be experts on your operations, basic research signals genuine interest. If they haven’t taken the time to review your site, they may not be truly invested in the position.

4. Request an elevator pitch

Time is valuable for both you and the candidate. If you’re unsure about their interest level, ask them to deliver a 30-second elevator pitch on your company’s product or service. This test quickly distinguishes between those passionate about your brand and those merely exploring opportunities.

5. Evaluate their dedication to the process

Multiple interview rounds allow you to gauge a candidate’s perseverance and commitment. Candidates willing to participate in several interviews demonstrate their motivation and eagerness for the role.

Typically, only those truly interested will provide references and work samples and continue through additional stages. Measuring commitment to the process is not a fool-proof way of assessing candidate interest, but it’s a good baseline.

6. Recognize the importance of attitude

A candidate’s attitude and alignment with your company’s values are paramount. While financial motivation is common, a positive attitude can transform a seemingly less exciting job into a fulfilling role.

Attitude can’t be taught—it’s inherent. Although there’s no foolproof method to avoid bad hires, ensuring candidates can articulate why they want the job and why they’re a fit is essential. Ultimately, understanding a candidate’s true interest in your organization goes beyond assessing skills. 

FAQs – assessing candidate interest in your company during an interview

1. How can I gauge a candidate’s genuine interest in our company during the interview?

Look for candidates who have researched your company, understand your mission and values, and can articulate how their skills align with your needs. Ask open-ended questions like, “What attracted you to apply for this position?” and observe how well they connect their goals with your company’s objectives.

2. What questions should I ask to determine a candidate’s alignment with our company culture?

Ask questions that explore the candidate’s preferred work environment, values, and how they handle challenges. Questions like, “Can you describe a work culture in which you thrive?” or “What values are most important to you in a workplace?” can reveal their cultural fit.

3. How do I assess if a candidate is looking for a long-term role with our company?

Inquire about their career aspirations and how they see themselves growing within your organization. Questions like, “Where do you see yourself in five years?” or “How does this role fit into your long-term career goals?” can provide insights into their commitment.

4. What are red flags that indicate a candidate might not be genuinely interested in our company?

Common red flags when assessing candidate interest level are a lack of knowledge about your company, vague or generic answers, and an inability to articulate how they can contribute to your team. Also, pay attention to whether they seem more focused on salary and benefits than the role itself.

5. How can I determine if a candidate’s enthusiasm is genuine or just for show?

Probe deeper with follow-up questions to see if their enthusiasm is consistent. For instance, ask, “What specific aspect of our company excites you the most?” or “Can you share an example of how you’ve prepared for this interview?” Genuine interest often shows through detailed and thoughtful responses.

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