Case Study: Illinois Tool Works

How Illinois Tool Works Improves University Recruiting With Spark Hire Video Interviews

Sarah Thio's Video Testimonal

About Illinois Tool Works

Founded in 1912, ITW is a global industrial company centered on a differentiated and proprietary business model. The company’s seven industry leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer focused solutions are required. ITW’s 50,000+ dedicated colleagues around the world thrive in our decentralized, entrepreneurial culture.

Goals for Video Interviewing

ITW’s goal was to improve its university recruiting efforts by modernizing their hiring process. They wanted to streamline it and make it easier for candidates to put their best selves forward, while improving the company’s time to hire.

Q&A with University Relations, Sarah Thio

Q:

What challenges were you experiencing prior to using Spark Hire?

A:

Leading university relations, the challenge was to connect with younger talent. And so, video interviewing was an opportunity for us to explore more technology versus in the past ITW had not used as much technology with recruiting.

Q:

What aspect of Spark Hire have you found to be the most valuable?

A:

My candidates have loved video interviewing. I know there’s a lot of mixed reviews out there, but of the candidates that I’ve had, they’ve appreciated the approach that we’ve used, the timeliness of it, and just the whole candidate experience of just making it more personalized where I was able to make a video to welcome them and they saw me at the career fair. So those small touches really made a huge impact and helped the candidate experience.

Q:

How long did it take to get up and running with the platform?

A:

It took me about a month to get up and running with the platform, which definitely met my expectations. My account manager was really on top of things, and walked us through how to set things up, and how to make things customized to ITW. He even did multiple training sessions for my teams that were in the field, taking into consideration time zones as a global team and ensure everyone was on the same page.

Q:

How is it doing business with Spark Hire?

A:

Doing business with Spark Hire is really easy! Everyone is super friendly, my account manager is really on top of things, he’s very responsive. Even if I take a long time to respond to emails, he will get back to me right away and keep calling to make sure I got the appropriate information. So definitely a great customer experience there.

Q:

Would you recommend Spark Hire to others?

A:

I would definitely recommend Spark Hire. I looked at different video interviewing technologies when I was looking into starting the video interviewing process, and what I found about Spark Hire was that it was really simple to use. For ITW, simplicity is a huge part of who we are. So when looking for a platform that didn’t go overboard, but delivered on the necessities.

The price of Spark Hire really reflected that. So overall, candidate experience, ROI and everything, Spark Hire was definitely the right way for ITW to go. And so if you’re looking for a video interviewing platform, that has a simplicity aspect, the right amount of tools, and a great price, this is definitely the place to go.

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