Chapter 3

Chapter 3

How To Feature Your Employer Brand In A Video Interview

Your employer brand -- your reputation as an employer -- can either make or break a candidate’s decision to join your team. While an attractive employer brand can bring in more job applicants than you can handle, a not-so-attractive employer brand can leave your job positions vacant for weeks or months on end (let’s hope yours is the former).

The interview serves as the perfect platform to showcase your unique employer brand. It’s easy enough to showcase your employer brand during an in-person interview with a tour of the office, face-to-face introductions, and the like, but how do you showcase employer brand when the interview takes place in a virtual setting (i.e. video interviews)?

To give interviewees a taste of what it would be like to work at a company via video, here are three things to try:

Brand the experience

Whether candidates are taking part in a one-way or two-way video interview, one advantage video interviews have over in-person interviews is the ability to brand the overall experience. Spark Hire, for instance, enables companies to upload their company logo, apply a color scheme, and display pictures from the office.

These customization options put your company and employer brand front and center during the actual interview, which serves as a valuable reminder for candidates throughout the video interview experience.

Include a video introduction

Who said you have to physically be in the office to take a tour of the office space? With video interviews, showcasing your employer brand can be just as easy. Including a video introduction before candidates begin their video interview is a great way to feature your company culture and employer brand.

The video can take a look at “a day in the life” of the company’s employees, include a tour of the office, or feature testimonials from the people who know your employer brand the best: your employees. To give you a better idea of what to include in a video introduction, here are 10 companies that nailed the company culture video.

The important thing is to put your employer brand on display for candidates taking part in a video interview since they can’t yet physically tour the office or shake hands with employees.

Create a unique candidate experience

The best way to promote your employer brand with video interviews is just that: with video interviews. Video interviews can have a huge impact on the overall candidate experience during the hiring process.

In fact, in a survey of more than 20,000 candidates, people who completed a video interview on Spark Hire rated their experience 4.5 out of 5 stars, with four stars representing a “good” experience and five stars representing an “excellent” experience.

For starters, video interviews provide a level of convenience that candidates can’t find elsewhere. With one-way video interviews, for instance, scheduling issues are virtually nonexistent because candidates can complete them at their convenience.

Video interviews also assure candidates that the interview process is standardized. Not only does creating a level playing field create a positive candidate experience, but it also allows you to better evaluate and compare individual interviews.

Most importantly, offering video interview capabilities creates a one-of-kind experience for candidates and paints the company as an innovative and interesting place to work.


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