Case Study: Deka Lash
How Deka Lash Eliminates In-Person No-Shows With Spark Hire Video Interviews
About Deka Lash
From the moment Deka Lash was created, it was more than a brand; it was a vision to bring inspiration, confidence and a lasting sense of beauty to generations of women. At Deka Lash, their highly trained lash artists ensure quality on every visit and are the "Experts in Eyelashes." They also offer a full line of products to care for your natural lashes and maintain your lash extensions.
Goals for Video Interviewing
The team at Deka Lash wanted to avoid bad in-person interviews and improve their screening efficiency. Overall, they wanted to improve their employer branding and speed up the hiring process so they can grow their franchise locations, fast.
Q&A with Franchise Owner, Bette Anne Duffy:
What inspired you to look into video interviewing?
In my business, everyone on staff contributes to revenue - and their own commissions - by working on clients. Time wasted by my hiring team (and myself) with appointment-setting, phone interviewing, and interviewees who don’t show up for their interviews has a direct and negative impact on revenue and pay. We needed a better system to keep my staff working while aggressively hiring.
Did Spark Hire replace a similar tool or is this the first time your team is using video interviewing?
This is the first video-based tool we’ve used.
What was getting started with Spark Hire like?
Incredibly easy. Once I played around on the platform, it only took about a half hour to record my candidate experience videos and setup my question sets.
What are some of the results you’ve seen with Spark Hire?
From those that decide to move forward in our hiring process, we see a 90% video interview completion rate. Historically, we experienced about a 70% ghosting rate among candidates who we had already invested time in, who just never showed up for their in-person interview. It was a huge waste of time and money! Since we’ve enacted Spark Hire, 100% of the candidates we have invited to an in-person interview have shown up.
How does video interviewing fit into your hiring process?
We use it to replace our phone-screen, which was the first step in our process. But the added advantage is that it pre-qualifies only the most-interested candidates. We have experienced far fewer no-shows for in-person interviews because the candidate, simply by taking the time to record a video interview, has already identified themselves as motivated to be considered for the position.
What is the biggest impact that video interviewing has on your hiring process?
Our results are twofold:
Saves time, which is directly proportional to my business’ revenue and my staff’s pay.
Gives us a really good sense of the candidate’s personality, which can be difficult to read on the phone.
What are some things you love about Spark Hire?
The platform is easy to use, interviews are easy to share with the hiring team, and not only can the candidate complete their interview on “their time,” we can review the interview when it’s convenient for us.
What are three words that describe your experience working with Spark Hire?
Efficient, informational, and technologically advanced, yet easy to use