Case Study: Crawford Thomas Recruiting

How Crawford Thomas Recruiting Uses Spark Hire To Identify Top Candidates For Their Clients

About Crawford Thomas

Crawford Thomas Recruiting is a full-service staffing agency with a focus in the areas of sales recruitment, accounting and information technology.

Goals for Video Interviewing

Crawford Thomas Recruiting was seeking an easier way to determine which candidates they should invest their effort in and bring in for an in person interview.

In addition, Crawford Thomas Recruiting has multiple offices and they needed a way to support offices that couldn’t interview certain candidates in person because of geographical barriers.

Q&A with Director of Permanent Placement, Steven Branstetter

Q:

What are some of the results you’ve seen with Spark Hire?

A:

Using Spark Hire, we now have the ability to identify better quality candidates. We’ve never had a problem with the quantity of candidates, but we were struggling with selecting which candidates to advance in the process. Spark Hire allows us to interview more candidates and only bring the best candidates to the front.

Q:

How does video interviewing fit into your recruiting process?

A:

The video interview is a great addition to our recruitment cycle. We utilize it as the first real step in the process. It gauges candidate's interest and shows us how much research they have done on our company.

Q:

How did you get your team members and clients to buy into video interviewing?

A:

Most of our clients were already doing Skype interviews so Spark Hire was a way for us to kick it up a notch. Spark Hire was seen by our clients as a more professional video interviewing platform. We recruit for a lot of sales jobs and presentation is key so the video interview is a great tool to see a candidate’s presentation skills.

Q:

How do you use video interviews for recruiting?

A:

Video interviewing has given us the confidence to recruit remotely. Recently, it helped us with a large client that is based in Canada. Leveraging video interviewing, we were able to successfully facilitate the long-distance placement.

We use it internally and as a value-add resource to offer our clients.

Sharing recorded video interviews on a page branded with Crawford Thomas’ logo and colors is a great way to present candidates to clients.

Q:

What is your favorite aspect of video interviewing?

A:

We ask as many personality questions as we can during our video interviews. I think everyone agrees that cultural fit plays a significant role in the success of a new hire. Video interviews help everyone involved in the hiring process better evaluate cultural fit.

Q:

What are some things you love about Spark Hire?

A:

Definitely the ease of use. It’s really simple to learn because the platform is so user-friendly.

We also love being able to store a library of our video interviews. Spark Hire lets us quickly search and filter them to recall a previous interview.

Lastly, we really enjoy the ability to share interviews with our clients. It’s an awesome tool that we frequently use to present our candidates to clients.

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