Chapter 1

Introductory Guide To Video Interviews

So, you’re interested in learning more about video interviews. What exactly is a video interview? How is it any different from video chat? And how can you use video interviews to make better hiring decisions? Well, you’ve come to the right place.

These are all common questions hiring professionals, recruiters, and staffing pros ask before making the move to virtual interviews. To get you started, here are some simple explanations to some of the most prevalent questions.

What is a Video Interview?

A video interview uses online video technology to allow job seekers and hiring professionals to connect earlier in the hiring process. Video interviews take place remotely and use video technology as the communication medium. Since so much communication occurs at the nonverbal level, seeing and being seen is extremely important. And video interviews give people a better way to present themselves, both verbally and nonverbally.

Video Interviews vs. Video Chat

Video interviews are pretty much the same thing as video chat, right? Wrong. Video chat platforms were created just for that: chat. Video interview platforms, on the other hand, are designed specifically for the interview process, from screening candidates to collaborating on hiring decisions.

Here are some key features you’ll find with video interviews that you won’t find with video chat:

Video interview and video chat platforms were created for very specific, very different purposes. And why settle for a chat tool for interviews when you could be using a solution built specifically for talent acquisition?

Types of Video Interviews

Not all virtual interviews are created equal. The following are the two major types of online interviewing and the way Spark Hire allows job seekers and hiring professionals to spark a connection.

Live Video Interviews

Looking to save time and money during the interview process? Look no further than live video interviews. These interviews work just like their three dimensional counterparts -- minus travel costs and all the time it takes to schedule a traditional face-to-face.

Now, without any installation of bulky desktop software, hiring professionals and job seekers can spark a connection whenever and wherever. Miss the interview but still want to weigh in? Spark Hire allows live video interviews to be recorded and played back at a later date, so even those not in the office during the interview can have a say. It’s video interview collaboration made easy.

One-Way Video Interviews

Just what is a one-way video interview? This form of interviewing is asynchronous. In one-way video interviews, hiring professionals create a series of interview questions, which job candidates then record their video answers to.

Job candidates use the video format to answer interview questions while showing off their impressive communication skills, personality, and charisma. What’s more, this form of virtual interviewing gives companies the ability to customize how much time candidates have to think through questions before hitting record. Giving candidates time to think about their responses ensures that you’ll be seeing a polished version of the candidate.

Once job candidates hit submit, employers can view their video answers at their earliest (or latest) convenience. Need to collaborate on a hire? Spark Hire makes it easy, by allowing you to share one-way video interview with the entire team. Now virtual interviewing can work around your schedule -- not the other way around.

Setting Up Video Interviews

The techies and non-techies among us would all agree that video interviewing is much easier than it sounds. What’s the video interview process like? See for yourself:

One-Way Video Interviews

Live Video Interviews

When to Use Video Interviewing

Video interviews can aid hiring professionals, recruiters, and staffing pros in a number of hiring situations. Here are three of the most common situations for video interviews:

High Volume Screening

One-way video interviews make it easy to screen more candidates in less time. Instead of spending 30 minutes on the phone with each candidate, candidates can record their answers to your questions on their own time. Doing so will eliminate pesky scheduling conflicts and allow you to evaluate candidates at your convenience.

Not only is this a convenient option but, because more than a quarter (25.5 percent) of interviewers make a decision about a candidate’s suitability within the first five minutes of an interview, it also saves you valuable time.

Long-Distance Candidates

When it comes to attracting and connecting with long-distance job candidates, video interviews are particularly helpful. Namely, they allow you to take part in a face-to-face interview without having to spend a pretty penny on travel costs.

Live video interviews make face-to-face interviews with faraway talent possible. They simulate the in-person interview experience by enabling you to see and interact with candidates in real time. With live video interviews, you can visually connect with candidates you might not otherwise get a chance to meet in person.

Better Collaboration

Just because your candidates are local doesn’t mean video interviews won’t come in handy. The nature of video interviews and their ability to be recorded makes collaborating on hiring decisions easier than ever. Long gone are the days of relying on scattered interview notes and word-of-mouth to evaluate candidates.

With video interviews, hiring professionals can share and collaborate on individual candidates. For recruiters and staffing pros, video interviews give you an opportunity to supply clients with interview recordings, which makes the overall collaboration process much easier. Not to mention, sending clients a visual presentation is much more representative of your work -- and the candidate.

Video Interviews for Hiring Professionals

Finding the perfect job fit isn’t always easy. Finding someone who can fit in with your company’s unique culture can be even harder. Spark Hire’s video interviewing solutions can help hiring professionals make all-around better hiring decisions. Here’s how:

Save valuable time and money.

Screening job candidates can take a huge chunk of your time and hiring budget. Video interviews make the process much less of chore by enabling you to connect with candidates face-to-face -- without having to fly them in. When it comes to screening candidates, save time and avoid scheduling headaches with one-way video interviews.

Considering 60 percent of hiring decisions were made within the first 15 minutes of an interview, according to a recent study by researchers from Old Dominion, Florida State, and Clemson, why bother with lengthy phone interviews? With one-way video interviews, candidates can record their answers to your questions on their own time, and you can view them on yours. It’s a win-win.

Gain better insight early on.

Anyone can sound good in a phone interview. Video interviews, however, allow you to pick up on visual cues that can impact your decision. See much more of the candidate earlier in the hiring process, from their facial expressions and body language to their personality and professionalism. Never be surprised in an in-person interview again!

Collaborate with colleagues.

When it comes time to screen candidates or bring them in for an in-person interview, not everyone needed can always be present. And interview notes and recollections aren’t an accurate representation of a job candidate. With video interviews, interview recordings can be shared with colleagues. On top of that, they can comment and rate candidates so you all come to a better hiring decision. After all, two heads are than one.

Video Interviews for Staffing and Recruiting

In today’s race to find and place top talent, recruiters and staffing pros need to embrace the latest trends and technologies to finish first. Spark Hire’s video interviewing solutions can give recruiters and staffing pros a head start. Here’s how:

Improve how you market candidates (and yourself).

Sending a video interview recording to supplement a candidate’s resume not only makes the candidate more appealing to clients, it makes you and your firm more appealing. Instead of having to blindly trust you, clients can see candidates for themselves, before investing valuable time and money to meet with candidates in person.

Coach candidates along the way.

Help candidates put their best foot forward, by coaching them throughout the interview process. Review their answers in a one-way video interview, point out what they can improve on, and have them re-record, if necessary. Practice makes perfect, after all. And by being able to coach candidates along the way, clients can trust they’ll be seeing the best a candidate has to offer.

Place better candidates.

Supplying clients with interview recordings makes it easier to collaborate over potential hires. It allows them to outline exactly what they like or don’t like about a candidate -- even more so with Spark Hire’s candidates showcase feature. The feedback that you get from clients can help you provide top-notch candidates, moving forward.

Expand your talent pool.

Having a growing talent pool is an essential resource for recruiters and staffing professionals. Building and tending to an internal database of candidates ensures that quality talent is readily available when it’s time to fill a new position. With video interviews, if a candidate doesn’t work out for one client, you’ll still have their video interview on file for a future job order.

FAQs About Video Interviews

What are the benefits of interviewing via video?

Video interviewing benefits both hiring professionals and job seekers in several ways. For starters, it saves time and money associated with the traditional interview process (think scheduling, screening, traveling, etc.).

The use of video interviews can streamline notoriously tedious aspects of the interview process -- without sacrificing quality. Video interviews give hiring professionals more control over all facets of the hiring process, from screening to interviewing to collaborating on the final decision. Additionally, they open up your positions to a wider audience. And who doesn’t want that?

Is video interviewing right for me?

Video interviewing is designed for companies of all sizes in all industries. Whether you’re a startup owner looking to hire your first employee or a seasoned recruiter looking to screen a large number of candidates, video interviews enable you to visually connect with more job seekers -- faster. That means spending less time searching and more time interviewing. That’s the way it should be.

Does this replace an in-person interview?

Video interviews are primarily used for the initial round of interviewing or screening. However, it can serve as an alternative interview option for long-distance candidates -- which saves both parties time and money interviewing for a position that’s not guaranteed. Whether it takes the place of the in-person interview for long-distance talent or serves as a candidate screening tool, how it’s used is up to you.

How much time and money can video interviewing save?

The average time to fill open positions has reached a national average of nearly 26 days, the longest job vacancy period in the 13 years covered by the Dice-DFH Mean Vacancy Duration Measure. What’s more, Aberdeen Group found you can view 10 one-way video interviews in the time it takes to perform a single phone screen. This means video interviewing significantly cuts down on pre-screening for employers, which is crucial considering many interviewers only need 15 minutes to make a decision on a candidate.

It also opens up doors for passive candidates, by allowing them to schedule interviews around their busy schedules. Not to mention, it can save both parties on travel costs associated with the in-person interview.

What about the issue of discrimination?

Discrimination always comes up when it comes to video interviews. It’s time to nip this problem in the bud. According to the EEOC (Equal Employment Opportunity Commission), video technology is completely compliant in the hiring process. In fact, it can actually help avoid preferential treatment by giving candidates the same amount of time to answer the same questions.

When used correctly, video interviewing poses no greater legal risk than the traditional in-person interview. After all, companies should already be employing best practices to guard against discriminatory behaviors. It comes down to this: technology (like video interviewing) is a tool, and that tool is only discriminatory if you make it so.

How do applicants feel about video interviews?

Social media and video chat have become commonplace in our lives, so many of today’s job seekers are comfortable with video technology. In fact, a recent survey by Software Advice revealed that nearly half (47 percent) of those who have participated in a video interview prefer it to other remote interviewing methods, such as phone interviews (which only 36 percent prefer).

What equipment do I (and my applicants) need?

A Mac or PC with a webcam and internet access. No webcam? No problem. Video interviews can also be performed via any iOS or Android mobile device.

Do you have to be tech savvy to figure this out?

Video interviews are designed to be very user-friendly. If you can figure out YouTube, you can figure out video interviewing. Participating in a live video interview or recording answers for a one-way interview is just as easy as Skyping with a buddy. Tech savvy or tech illiterate, old or young, video interviewing technology is designed to be easy to operate for everyone. And for those who may need a little extra help, online resources are readily available.

What can I expect with regards to getting started on Spark Hire?

Looking to join the 5,000+ companies that use Spark Hire's video interviewing platform? Here’s what you can expect:

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How can video interviewing benefit you?

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